A DISCUSSION OF A DIFFERENT KIND
Role of Mass Media
Media companies today aren’t about serving the local community
Let me start by stating the obvious.
Media companies today aren’t about serving the local community, Chicago Land Area. Their only interest (and mission) is to generate advertising revenue, and pulling national stories from the Associated Press.
We are here to help break that chain.
It used to be that you could visit a media company’s website, or read their publication, and find stories about local entrepreneurs. Business people and leaders in the community, that were striving to build interesting things, solve problems, make an impact. And when you read these stories, you were inspired. “If he or she can do it, why can’t I?” Further, you often knew the people that were featured. Maybe it’s a parent of your kids’ friend, at the local school. Or an entrepreneur who invented a gadget, solving a hardship problem. Or a service provider, like a financial planner or local chiropractor, helping individuals, families, and retirees to live better lives.
How Media Company Should Work For The Community
Now though, you open that publication, and it doesn’t matter which it is, only to find more ads. In the famous words of Dave Thomas, Wendy’s founder, “Where’s the beef?” And the stories that are published, aren’t even about the people in our local community, city or county. They’re from someplace we’ve never heard of.
Then there is the issue of content.
What has happened to the art of great storytelling? Where did the human element go? Good stories begin with great characters. Great characters begin with good people. And when you find those good people, it’s their good intentions which can be trusted to solve the real problems. But where has that advice gone? Now, you just see “click bait.” An Internet term used to describe sensationalized headlines. You only read about murders and child molesters, and all the bad stuff that has happened. The motto of media companies today: “Anything to promote controversy. Stir up anger. Or inspire fear.” Those are the emotions that the media companies of today prey on. And why has journalism become so horrible? Where has the pride gone in the quality of their coverage?
When did journalism stop being investigative?
At one time, the sole purpose of the media was to effectively vet truth from fiction. Separate lies from fact. We use to be able to count on the media. They were our advocates. We could trust them. Now though, the media serves as little more than a shill for the company, or political party, with the most ad dollars.
Fed-up and frustrated, that’s why I launched Profitable Outcome Podcast—to get back to the roots of effective local journalism.
As you know, this newsletter, in tandem with the podcast is committed to spotlighting local business owners, entrepreneurs, and thought-leaders,
to bring the best advice to the people of Chicago Land Area, from our community’s brightest minds. And the articles, they’re written by real journalists. Telling real stories. Spotlighting good people, with strong character, from right here in our own backyard. Throughout this publication, which I hope is evident, my mission and purpose, and the sole driving factor is to create a movement of Impact. Quite simply, I want to grow and strengthen the Chain of Inspiration. That is to say, just like adding chain-link to a chain to make it longer, one person, through their actions, through their story, through the demonstration of their character, inspires another.
This creates a Chain of Inspiration.
One way we can do that too is to better tell the stories and share the message of the business owners and entrepreneurs in our community, that are solving problems.
This, not only helps to grow their businesses. But it puts those with a problem, in touch with the people that have a solution.
Take Mary Jane Alagheband, for example. Mary Jane was a recent guest on the podcast. And if you don’t know Mary Jane, Mary Jane runs a Country Financial Insurance Office in Skokie, IL. Community. COUNTRY Financial® has been continuously ranked on the Fortune 1000 list since 2004. Fortune magazine maintains the list, which recognizes the 1,000 largest American companies according to revenue. In 2016, the COUNTRY Financial family of affiliated companies ranked 646 on the list with $3.5 billion in revenue. We talk about many insurance scenarios on the show, but the one thing that kept coming back was to be prepared and not to create a hardship for your family. Mary Jane explained to us how she sits down with all of her clients on getting a picture of current and future retirement plans. Mary Jane then shows the family where they need to start to end up with their goals for retirement and also not creating a hardship for the family…https://profitableoutcome.com/factors-to-consider-when-choosing-insurance-policy-for-your-family/
“Who should I interview next?” Like Mary Jane, who is someone that you know that is impacting the community in a significant way… If you are that person, or if you know that person, please reach out or do me a favor and connect the two of us…. [email protected] or 847-780-7430