What is the true purpose of an Open House?
The real answer is not what you think
The best-kept secrets in the real estate business
You can imagine if a seller knew about why an Open House was conducted at their home when trying to sell? Prompting outrage from agents like John, wondering why Realtor.com would ever publish this “secret” with the consumers that subscribe to the site for information—in other words, “This is our secret. It belongs to us. Where is your allegiance?” As I write this, in fact, What To Expect At An Open House, there are hundreds of comments from outraged Realtors® and other sources. I, however, am not one of them. To me, and probably to you, this “dirty little secret” has never been a secret. The sham of the open house is a topic I’ve written about for years. It even occupies a section in many books.