A DISCUSSION OF A DIFFERENT KIND
Role of Mass Media
Media companies today aren’t about serving the local community
Let me start by stating the obvious.
Media companies today aren’t about serving the local community, Chicago Land Area. Their only interest (and mission) is to generate advertising revenue, and pulling national stories from the Associated Press.
We are here to help break that chain.
It used to be that you could visit a media company’s website, or read their publication, and find stories about local entrepreneurs. Business people and leaders in the community, that were striving to build interesting things, solve problems, make an impact. And when you read these stories, you were inspired. “If he or she can do it, why can’t I?” Further, you often knew the people that were featured. Maybe it’s a parent of your kids’ friend, at the local school. Or an entrepreneur who invented a gadget, solving a hardship problem. Or a service provider, like a financial planner or local chiropractor, helping individuals, families, and retirees to live better lives.
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