IS THIS REALLY YOUR AGENT?
To Motivate To Make His Telemarketer Calls?
What Kind of a Professional Builds Himself a 6th Grade Science Fair-Like Contraption
I must admit, folks, even though I’m technically a “real estate agent,” I have a damn hard time understanding their reasoning or methods. To the right, you will see exactly what it is that I’m talking about.
Do Realtor keeps calling…IS THIS REALLY YOUR AGENT?
For the purpose of prospecting, that’s a homemade, motivational telemarketer booth. And within the industry, there is a bit of a craze circling Facebook right now, amongst agents, to see who can build the best “vision board,” meant to keep them motivated to make their calls.
First, let me point out what’s really wrong with this. And I’ll overlook the obvious, which is that society hates telemarketers. But besides that, if you need an actual script to call someone on the phone, to guide you in having a conversation, what does this say about the person’s authenticity?
Do they even have a mind of their own, or are they just repeating what some sales trainer taught them to say?
If that’s the case, which it is, how can you ever trust someone like that, knowing they have no problem behaving as a puppet, repeating someone else’s scripted words? Under the Expired script, that yellow high-lighted portion, that must be something extremely important.
Second, at the top on the left, you notice there is a photo of tropical islands. Further down beneath that, if you were able to zoom in, you’d see three more goals, the last one being “debt free,” which pairs with “savings” on the right and that visual clipart image of money. This, of course, begs the question.
If a person, instead of creating a vision board with their own financial priorities on it, puts more of their focus into building out a documented approach, on behalf of their clients, to deliver a superior result, would there even be a need for such a contraption in the first place?
Sales and sales pitches in my experience are for folks who have a mediocre to an inferior product, and truly, between themselves and their competitors have no differentiation.
I’ve often said, “I never sell, I just tell stories.” As a result, he who practices and knows his scripts best wins.
And the saddest part, at least to me, is having to envision myself in that contraption, forcing myself to do something I hate doing. Because if I didn’t hate it, then why would I need all that motivational paraphernalia to keep me focused?
And if I didn’t hate it, why would I need that yellow star, cut out of construction paper (center, bottom, right in front) glued on an actual rock that says, “I am a Rockstar!”
From that alone, do you believe this real estate agent, really loves doing this whole telemarketer act?…
Further, and maybe this is what upsets me most if this person is a parent, how excited are they to have their son or daughter come to work with them, so that they can be seen standing in this contraption, to make cold-calls that annoy the vast majority of society? Not to mention, the role-model aspect, about following your dreams and thinking big…
When these agents were kids, do you imagine this is what they envisioned for their life? Do you really think they said to themselves, when I grow up, for several hours each day, this is what I want to do—stand in a homemade contraption-like thing, to make cold-calls as a telemarketer?
I just think we’re all capable of so much more.
And in real estate, amongst my peers, I continue to see some of the most pathetic things that I’ve ever witnessed in business. I mean, from the outside looking in, if you showed up at your agents’ office unannounced. And caught him standing inside that thing, where he was reading his scripts, desperately chasing business because he didn’t have enough clients to support him—would you honestly feel a great sense of pride and confidence in your decision to have hired him?
My guess is, no. Your response instead, would likely mirror mine. “Oh my god, what have I done?” And within minutes, your mind would be searching for a kind reason to part ways, to avoid the inevitable tragedy of a poor outcome.